Introduction
The Walt Disney Company operates in five business segments: Media Networks, Parks and Resorts, Studio Entertainment, Consumer Products and Interactive.
The Company was funded by Walt Disney on October 1923 as The Disney Brothers Studio.
1. Media Networks
• Disney/ABC Television Group
Industry: Television, Radio, Publishing & Digital Media
Founded: 2004
The Disney/ABC Television Group is composed of The Walt Disney Company’s global entertainment and news television properties, owned television stations group, as well as radio and publishing businesses. This includes
The ABC Television Network, ABC Owned Television Stations Group, ABC Entertainment Group, Disney Channels Worldwide, ABC Family as well as Disney/ABC Domestic Television and Disney Media Distribution. Hyperion publishing and the Company’s equity interest in A&E Television Networks round out the Group’s portfolio of media businesses.
• ESPN
From an inauspicious debut as a television network reaching 1.4 million homes, ESPN is a true business success story. Today, it is the leading multinational, multimedia sports entertainment company featuring the broadest portfolio of multimedia sports assets with over 50 business entities.
With a passionate fan base and the powerful nature of live and unscripted action, ESPN continues to grow. The company and its platforms – starting with flagship program SportsCenter which defines the TV sports news genre – have grown to be synonymous with sports. Offerings include an unmatched lineup of live professional, college and amateur team and individual sports; sport-specific and enterprise journalism studio shows and critically acclaimed and award-winning documentaries. An increasing focus on digital platforms – ESPN3, the WatchESPN app, ESPN Mobile, podcasts and more – while growing its core television business, helps fulfill the company’s mission to serve sports fans around the world anytime and anywhere.
• ABC Entertainment Group
ABC Entertainment Group develops and produces compelling programming for broadcast on ABC in addition to other television and digital platforms. The group includes ABC Entertainment, which is responsible for all network primetime and late-night entertainment programming. ABC Studios is responsible for the development and production of primetime and late-night entertainment content for ABC among other platforms, while Times Square Studios focuses on daytime and syndication programming. ABC’s viewing experience is enhanced through a variety of innovative and award-winning digital entertainment platforms, including a full-episode player on ABC.com and an iPad app, and extends to more than 1,000 platform partners worldwide via Disney Media Distribution.
• ABC News
ABC News is responsible for all of the ABC Television Network’s news programming, including “World News Tonight with Diane Sawyer,” “Nightline,” “Good Morning America,” “20/20” “This Week with George Stephanopoulos,” ABC News Radio, ABCNews.com and satellite service NewsOne. An award-winning team provides the latest information and analysis of major events to bring viewers a big picture understanding of the world. A premier news and information alliance between ABC News and Yahoo! News blends the network’s global news gathering operation and unrivaled lineup of trusted anchors and reporters with the digital media company’s vast distribution and cutting-edge technology to reach more than 100 million people in the U.S. each month on PCs, mobile devices and tablets.
• Disney Channels Worldwide
Disney Channels Worldwide is a global portfolio of over 100 kid-driven, family inclusive entertainment channels and/or channel feeds available in 169 countries/territories, in 35 languages. The platform brands are Disney Channel, Disney Junior, Disney XD, Disney Cinemagic, Hungama and Radio Disney. The group’s multiplatform strategy includes subscription video-on-demand and content-rich broadband websites DisneyXD.com, DisneyJunior.com, DisneyChannel.com and RadioDisney.com. Disney Channel content is distributed through cable, satellite and digital terrestrial television channels, and via a strategic partnership with Disney Media Distribution to third party broadcasters across the globe. Disney Channel properties continue to rapidly expand into new markets across the world, playing a key role in introducing the Disney brand to over 600 million unduplicated viewers worldwide.
• ABC Family
ABC Family is distributed in over 97 million homes and features programming reflecting today’s families, entertaining and connecting with adults through relatable programming about today’s relationships – told with a mix of diversity, passion, humor and heart. ABC Family’s programming is a combination of network-defining original series and original movies, quality acquired series and blockbuster theatricals. Emmy® Award-winning ABCFamily.com provides a variety of interactive entertainment and community features, from rich, fan-centric programming – including blogs, viewing parties, webisodes, full episodes of the network’s hit programming, along with sneak peek exclusive previews and behind-the-scenes clips. ABC Family is also the destination for annual Holiday events with “13 Nights of Halloween” and “25 Days of Christmas.” The network’s millennial-focused content will be available to Canadian audiences beginning in Spring 2012 through an expansive licensing agreement with Corus Entertainment to launch ABC Spark. ABC Family. A New Kind of Family.
• ABC Owned Television Stations Group
The ABC Owned Television Stations Group reaches 23% of U.S. television households through eight stations: WABC-TV New York, KABC-TV Los Angeles, WLS-TV Chicago, WPVI-TV Philadelphia, KGO-TV San Francisco, KTRK-TV Houston, WTVD-TV Raleigh-Durham and KFSN-TV Fresno. Among other Group businesses are ABC National Television Sales, a sales representation unit for the owned stations as well as outside clients, and the Live Well Network, abroadcast, online and wireless programming service for digital channels in local markets.
2. Resort and Parks:
• Disneyland Resort
The original theme park where Walt Disney himself walked, Disneyland opened on July 17, 1955. More than 650 million guests have followed in his footsteps and the park has grown into a world-class destination with two theme parks, three hotels and the Downtown Disney shopping, dining and entertainment district. Disneyland Resort recently underwent a significant expansion at Disney California Adventure park, including the additions of Buena Vista Street, which transformed the park’s gateway into the 1920s and 1930s Los Angeles that greeted a young Walt Disney, and Cars Land, a new 12-acre land inspired by the hit Disney•Pixars film “Cars” that immerses guests in Radiator Springs. The expansion also includes attractions such as Toy Story Mania!, The Little Mermaid ~ Ariel’s Undersea Adventure and the award-winning nighttime spectacular World of Color. Recent growth across the resort also includes a major refurbishment of the Disneyland Hotel and the additions of Fantasy Faire, a picturesque village square that welcomes guests to meet Disney’s princesses, and the new live show “Mickey and the Magical Map” at Disneyland park.
• Walt Disney World Resort
Since the first guests walked down Main Street, U.S.A., on Oct. 1, 1971, Walt Disney World Resort has become an iconic destination for millions of families around the world. Today, it is home to four theme parks, two water parks, five golf courses, 26 owned-and-operated resorts and hundreds of merchandise and dining experiences. Walt Disney World Resort Cast Members represent more than 80 nationalities and speak more than 50 languages. The largest single-site employer in the United States, Walt Disney World is also undergoing a massive expansion project across the resort. The expansion includes the 2012 opening of Disney’s Art of Animation Resort and continues with New Fantasyland at Magic Kingdom park, which nearly doubles the size of the original land. The Seven Dwarfs Mine Coaster is still to come in 2014. Disney also recently announced new creative details around a new AVATAR-themed land that will be part of the largest expansion in the history of Disney’s Animal Kingdom theme park. And opening in phases, the new Disney Springs will transform Downtown Disney into a timeless and vibrant place that celebrates the turn-of-the century lakeside towns that dotted the Florida landscape.
• Tokyo Disney Resort
The first Disney theme park to be built outside of the United States, Tokyo Disneyland opened on April 15, 1983, and has become Japan’s most popular family destination. Owned and operated by the Oriental Land Company, Tokyo Disney Resort is home to two theme parks, including Tokyo Disney Sea, which opened in 2001, three Disney-branded hotels and the Ikspiari shopping, dining and entertainment district, which opened in 2000. Known as the Kingdom of Magic and Dreams to its Japanese guests, Tokyo Disneyland was modeled after the original Disneyland Park and recently celebrated its 30th anniversary.
• Disneyland Paris
As the most popular tourist destination in Europe, Disneyland Paris has welcomed more than 275 million guests since opening on April 12, 1992. The resort now includes two theme parks, seven Disney resort hotels, two convention centers, first-class golf courses and the Disney Village entertainment and retail district, the largest entertainment complex in France outside of Paris. In 2010, Disneyland Paris embarked on a major expansion that has seen the addition of several attractions at both its Disneyland Park and Walt Disney Studios Park, including Toy Story Playland and the Twilight Zone Tower of Terror. In 2014, Disneyland Paris will also open a themed attraction based off Disney•Pixar’s Ratatouille.
• Hong Kong Disneyland
The first Disney resort built in China, Hong Kong Disneyland opened on Sept. 12, 2005 and has become one of the region’s top tourist destinations. The resort includes two hotels and recreation facilities and is a place that is uniquely Disney, but designed with local customs in mind. The park recently underwent a major expansion including the addition of three new themed areas: Toy Story Land (2011), Grizzly Gulch (2012) and Mystic Point (2013). In late 2016, guests will be able to take flight with Iron Man at the very first Disney attraction based on a Marvel character experience. Within the resort area, guests can also enjoy Inspiration Lake, the largest man-made lake in Hong Kong, and an arboretum displaying unique plant life.
• Shanghai Disney Resort
On opening day, Shanghai Disney Resort will feature classic Disney storytelling and characters blended with all-new experiences tailored specifically for the people of China. The resort will include Shanghai Disneyland; two themed hotels; a large retail, dining and entertainment venue; recreational facilities and a lake. The resort will be located in the Pudong District of Shanghai and will open in late 2015.
• Disney Cruise Line
Since the maiden voyage of the Disney Magic in 1998, Disney Cruise Line has become a global leader in the cruise industry, providing families with a complete Disney experience on the high seas. With three more ships eventually joining the fleet – the Disney Wonder (1999), the Disney Dream (2011) and the Disney Fantasy (2012) – guests can now sail from ports around the world to the Caribbean, Bahamas, Alaska, the Mexican Riviera and Europe. Disney Cruise Line continuously delivers creativity and innovation to guests through unique water coasters, exciting entertainment offerings and even magical portholes that bring cherished characters up close. And a favorite stop for all Bahamian and Caribbean itineraries is Castaway Cay, Disney’s private island that offers powdery sand beaches and swaying palm trees available only to Disney Cruise Line guests.
• Adventures by Disney
Walt Disney Parks and Resorts launched Adventures by Disney in 2005 as an entirely new take on the family vacation. Guided tours take families to unique destinations, delivering unparalleled guest service from Disney-trained adventurists and local experts, along with a touch of Disney magic. Adventures by Disney itineraries include visits to China, Australia, South Africa, Peru, Europe, Alaska and the Rocky Mountains.
• Disney Vacation Club
A unique approach to vacation ownership, Disney Vacation Club revolutionized the timeshare industry when it launched in 1991. Through a flexible, points-based system, more than 150,000 member families from 100 countries have made decades of memories through vacation personalization. Guests are able to stay at any one of 12 Disney Vacation Club destinations, including Walt Disney World Resort, Disneyland Resort, Hilton Head, South Carolina and Vero Beach, Florida. In 2011, Aulani, a Disney Resort & Spa, Ko Olina, Hawai‘i, opened on the island of O‘ahu, creating a family paradise for all ages. Against the backdrop of natural Hawaiian beauty, Disney Vacation Club guests can enjoy, among other experiences, restaurants with local fare, a snorkel lagoon and an 18,000 square-foot spa and pool area with tube and body slides. Disney Vacation Club also recently opened The Villas at Disney’s Grand Floridian Resort & Spa and is expanding to include The Villas at Disney’s Polynesian Resort in Florida.
• Aulani, a Disney Resort & Spa
Combining the natural beauty of the islands with a touch of Disney magic, Aulani, a Disney Resort & Spa, Ko Olina, Hawai‘i embraces and celebrates the friendly Hawaiian culture and its many customs. With unique adventures for guests of all ages, the resort, situated on 21 acres of oceanfront property on the island of O‘ahu, celebrates the region’s special traditions against a backdrop of blue skies and beautiful views. With its distinctive architecture and sprawling landscapes, Aulani allows hotel guests and Disney Vacation Club Members to experience a snorkel lagoon and an 18,000 square-foot spa and pool area.
3. Studio Entertainment
• Walt Disney Studios Motion Pictures
Disney has explored new worlds through magical storytelling since its first completely live-action film, Treasure Island in 1950. Across pirate-laden high-seas or down a mysterious rabbit hole, Disney’s collaborations with renowned artists and filmmakers has produced some of the most successful live-action family films in history, including Disney’s Alice in Wonderland andthe Pirates of the Caribbean films, with more epic adventures on the horizon including Maleficent and Tomorrowland.
• Disney Music Group
Disney Music Group is home to Hollywood Records, Walt Disney Records, and Disney Music Publishing. The labels’ genre-spanning rosters include Selena Gomez, Demi Lovato, American Idol finalist Stefano, Coco Jones, R5, Lucy Hale, Grace Potter & The Nocturnals, Plain White T’s, Redlight King, Bridgit Mendler, ZZ Ward, and more. DMG also releases family music and film and television soundtracks such as Avengers Assemble, The Muppets, TRON: Legacy, Monsters University, The Lone Ranger, Phineas and Ferb, Shake It Up, and Teen Beach Movie.
• Marvel Studios
Marvel Studios, a division of Marvel Entertainment, produces movies based on the world’s most prominent and iconic comic book empire. With a library of over 8,000 characters, Marvel Studios creates blockbuster film franchises which to date include Iron Man, The Incredible Hulk, Thor, Captain America: The First Avenger, and Marvel’s The Avengers. Marvel Entertainment is a wholly-owned subsidiary of The Walt Disney Company
• Touchstone Pictures
The first film released under the Touchstone Pictures banner made waves on the big screen in 1984 with the hit Splash starring Tom Hanks and Daryl Hannah. Since then, The Walt Disney Studios has released over 200 films from Touchstone Pictures, including Good Morning Vietnam, Dead Poets Society, Pretty Woman, Sister Act, Father of the Bride, Con Air, Armageddon, Pearl Harbor, Step Up, and The Proposal.
In 2009, The Walt Disney Studios finalized a film distribution agreement with the independently owned DreamWorks Studios, whose films including the critically acclaimed The Help and Steven Spielberg’s War Horse are released via Touchstone.
• Disneynature
Disneynature was launched on Earth Day 2008 with the mission of bringing the world’s top nature filmmakers together to share a wide variety of wildlife stories on the big screen in order to engage, inspire, and entertain theatrical audiences everywhere. Walt Disney was a pioneer in wildlife filmmaking, producing 13 True-Life Adventure motion pictures between 1948 and 1960, which earned eight Academy Awards®. Earth (2009), Oceans (2010), African Cats (2011), and Chimpanzee (2012) are four of the top five highest overall grossing feature-length nature films to date, with Chimpanzee garnering a record-breaking opening weekend for the genre. Conservation has been a key pillar of the label, and Disneynature films empower the audience to help make a difference. Through donations tied to opening week attendance, Disneynature has planted 3 million trees in Brazil’s Atlantic Forest; established 40,000 acres of marine protected area in The Bahamas; protected 65,000 acres of savanna in Kenya; and will educate school children, care for chimpanzees, and protect 129,236 acres of wild chimpanzee habitat in the Republic of Congo.
• Pixar Animation Studios
Pixar Animation Studios, a wholly-owned subsidiary of The Walt Disney Company, is an Academy Award®-winning film studio with world-renowned technical, creative, and production capabilities in the art of computer animation. Creator of some of the most successful and beloved animated films of all time, including the Toy Story and Cars films, Finding Nemo, The Incredibles, Ratatouille, WALL•E and Up. The Northern California studio has won 29 Academy Awards® and seven Golden Globes®, and its 12 feature films have grossed more than $7.2 billion at the worldwide box office
• Disney Theatrical Group
Disney Theatrical Group (DTG) is among the world’s most successful commercial theatre enterprises, producing or licensing live entertainment events that reach a global annual audience of more than 20 million people in more than 40 countries.
DTG produces and licenses Broadway musicals around the world, including The Lion King, Beauty and the Beast, Elton John & Tim Rice’s Aida, TARZAN®, Mary Poppins, a co-production by Disney and Cameron Mackintosh, The Little Mermaid, Newsies and Peter and the Starcatcher. Winner of six Tony® Awards, The Lion King, which opened in 1997 and is the highest grossing show in Broadway history, has been seen by more than 63 million people in 15 countries on five continents; its 19 productions have grossed over $4.7 billion worldwide. With six productions on three continents, Mary Poppins opened on Broadway in 2006 and is one of the biggest stage musical successes to emerge from London or New York in recent years, earning over $644 million and welcoming 9.3 million guests.
DTG delivers live entertainment around the globe through its license to Feld Entertainment, producer of Disney on Ice and Disney Live!, delighting over 10 million guests in nearly 50 countries every year. In addition, DTG licenses musical titles for local school and community theatre productions through Music Theatre International.
4. Disney Consumer Products
• Disney Licensing
Disney Consumer Products (DCP) is the business segment of The Walt Disney Company (NYSE:DIS) and its affiliates that delivers innovative and engaging product experiences across thousands of categories from toys and apparel to books and fine art. As the world’s largest licensor, DCP inspires the imaginations of people around the world by bringing the magic of Disney into consumers’ homes with products they can enjoy year-round. DCP is comprised of three business units: Licensing, Publishing and Disney Store. The Licensing business is aligned around five strategic brand priorities: Disney Media, Classics & Entertainment, Disney & Pixar Animation Studios, Disney Princess & Disney Fairies, Lucasfilm and Marvel. Disney Publishing Worldwide (DPW) is the world’s largest publisher of children’s books, magazines, and digital products and also includes an English language learning business, consisting of over 40 Disney English learning centers across China and a supplemental learning book program. DPW’s growing library of digital products includes best-selling eBook titles and original apps that leverage Disney content in innovative ways. The Disney Store retail chain operates across North America, Europe and Japan with more than 350 stores worldwide and is known for providing consumers with high-quality, unique products.
• Disney Publishing Worldwide
Disney Publishing Worldwide (DPW) is the world’s largest publisher of children’s books and magazines with over 700 million products sold each year. DPW consists of an extensive worldwide licensing structure as well as vertically integrated publishing imprints, including Disney Book Group in the U.S. and Disney Libri in Italy. DPW publishes a range of children’s magazines globally, as well as Disney kids magazines in the U.S. Disney English is DPW’s English language learning business, which includes Disney English learning centers in China and a worldwide retail-licensing program. DPW’s digital products include bestselling eBook titles as well as original apps. Headquartered in Glendale, California, DPW publishes books, magazines, and digital products in 85 countries in 75 languages
• Disney Store
The Disney Store retail chain, which debuted in 1987, is owned and operated by Disney in North America, Europe, and Japan. Disney Store is the retail merchandising arm of Disney Consumer Products, the business segment of The Walt Disney Company (NYSE:DIS) and its affiliates that extends the Disney brand to merchandise. Disney Store carries high-quality products, including exclusive product lines that support and promote Disney’s key entertainment initiatives and characters, such as Disney, Disney-Pixar, Lucasfilm and Marvel. Disney Store opened its first store in Glendale, California and, in doing so, originated the themed retail business model. There are currently more than 200 Disney Store locations in North America; more than 40 Disney Store locations in Japan; and more than 100 Disney Store locations in Belgium, Denmark, France, Ireland, Italy, Portugal, Spain and the United Kingdom, plus online stores http://www.DisneyStore.com, http://www.DisneyStore.co.uk, http://www.DisneyStore.fr and http://www.DisneyStore.de. Each Disney Store location offers a magical shopping experience that can only be delivered by Disney, one of the world’s largest and most successful entertainment companies.
5. Disney Interactive
• Disney Interactive
Disney Interactive delivers high-quality interactive entertainment experiences for Guests across all current and emerging digital media platforms. Disney Interactive produces blockbuster mobile, social and console games, including hit mobile franchise Where’s My Water?, multiplatform video game Disney Infinity and No. 1 virtual world for kids, Club Penguin. Disney Interactive also produces original programming and a suite of premium web entertainment destinations that serve as the online and mobile gateway to everything Disney, including No. 1 kids entertainment destination Disney.com and the Moms and Family network of websites, including premier parenting blogging platform, Babble.
SWOT
Strengths
1. The company is heavily diversified, operating in five segments: media networks, studio entertainment, interactive media, parks and resorts, and consumer products.
2. Walt Disney Company is the seventeen World’s Most Valuable Brands on Forbes List.
3. Walt Disney Company and Google, shared the fisrt position last year on “ Global Rep Trak 100: The World’s Most Reputable Companies”, of Reputation Institute’s like the most ethical and the most trustworthy companies, because it aims to quantify the way companies are viewed by consumers, or “stakeholders”.
4. Walt Disney had development strong co brandings with companies as Subway, Mc Donald’s.
5. The Company is a respected employer that values its workforce.
6. Disney Interactive is one of the world’s largest creators of high-quality interactive entertainment across all current and emerging digital media platforms. Products and content released and operated by Disney Interactive include blockbuster mobile and console games, online virtual worlds, and No. 1-ranked web destinations Disney.com and the Moms and Family network of websites.
7. Walt Disney Conmpany has strong ethical values and an ethical mission statement.
8. The financial growth of the company remains solid even through financially stagnant times, with the rate being in the high single digits for the past years in the sales department, this trend is projected to continue into the future.
9. Disney acquired Pixar Animation Studio on May 5, 2006
10. Disney XD, a new cable network, launches on February 13, 2009.
11. Marvel Entertainment joined Disney Family on December 31, 2009
12. Lucas Film Ltd. was acquired on December 21, 2012
Weaknesses:
• The company operates in some of the highly competitive markets in the world, with numerous other companies producing the same products, (Universal Orlando to their Disney World) (Dreamworks to their Pixar)
• The company derives the large majority of its revenue from the volatile and unpredictable child market, as one day the world’s kids might like one thing and next another character or story
• The company’s success is highly linked to the overall economic condition as their products are the complete opposite of necessities, in times of despair people are noting going to have the money to go on a vacation or buy gifts at the Disney Store
• The markets they operate in have no guarantee of success, there is no guarantee that the movies are going to be blockbusters or that a new line of characters will prosper, and many times the company pours millions into development or production
• The Disney brand receives immense amounts of respect because of their track record, and this often times drives sales as consumers know Disney is a quality brand, however any slipup could dent the golden Mickey image
Treaths
13. Employees strike. Walt Disney Company has more than 166,000 employees
14. Pirate is increasing almost daily
15. In every market Disney operates in, there is heavy competition, and the resulting race for the consumer’s dollar leads to the squeezing of margins
16. While the company’s acquisition of Lucas films looks promising, investing 4 billion in something which they do not plan to derive any revenue from until 2015 is a risky investment, as it is always a possibility that consumers will simply be sick of Star Wars
17. A major threat to Disney’s success is the current market stagnation, as consumers do not have money to spend on Disney’s products and vacations
Opportunities
The Company has the opportunity to expand its global operation. New markets to theme parks and resorts in Latin America, Africa and East Europe.
• The company acquired Lucas films, for which includes the iconic Star Wars and Indiana Jones franchises.
• Disney will produce episode 7, 8, and 9 of Star Wars, with the first being planned for release in 2015, and this acquisition could prove to pay massive dividends in the future as the iconic brands of Lucas films are revived
• Additional acquisitions are always a possibility, as Disney has continuously proven in the past that they are willing to pay out large amounts of money to acquire its targets
• With the track record the company possesses of producing blockbuster hits and resulting valuable brand lines, it is always a possibility that in the future they could duplicate this success
PESTLE Analysis
This area identifies the main internal influences on the market for Walt Disney Company using the six headings of a PESTLE analysis: Political, Economic, Social, Technological, Legislation and Environmental.
1. Political
• Stability of government
• Foreign trade regulations
• Attitude towards foreign countries and companies
• Nature and ability to influence political decision
2. Economic
• Global economic crisis
• Reduction in disposable income
• Increasing number of pirate movies putting pressure on the pricing.
• Interest and inflatation rates.
• Investment climate
• Unemployment level
• Technology costs
• Local labour costs
• International labour costs
3. Social
• Customers changing expectations
• Lifestyle changes
• Career and consumer behavior changes
• International consumption patterns
4. Technological
• New information and Comms technologies (Social Media)
• Direct to customers advertising
• Technology learning curve stage
5. Legislation
• Changes to advertising laws
• Increased litigation
• Global inconstancies
• Tax laws
• Labour laws
• Contractual issues
6. Environmental
• Growing environmental agenda and community awareness
• Environmental regulations
• Negative external effects
• Waste management and recycling capacity
• Water quality
• Substitutionability of materials
Information
At a Glance
• Industry: Broadcasting & Cable
• Founded: 1923
• Country: United States
• CEO: Robert Iger
• Website: corporate.disney.go.com
• Employees: 166,000
Sales: $42.84 B
• Headquarters: Burbank, California
Forbes Lists
#108 Global 2000
• #213 in Sales
• #99 in Profit
• #304 in Assets
• #57 in Market value
Disney acquired Pixar Animation Studio on May 5, 2006
Marvel Entertainment joined Disney Family on December 31, 2009
Disney Junior was launched a 24-hour stand-alone television network March 23,2012
Lucas Film Ltd. was acquired on December 21, 2012
Disney XD, a new cable network, launches on February 13, 2009.
Disney feature films are available on iTunes since September 12, 2006.
Disney acquires Fox Family Channel and renamed it ABC Family on October 24, 2001
Disney acquired Baby Einstein, a company that creates products that bring the arts and humanities to babies on November 1, 2001.
Disney Online, a division of Disney Interactive created to develop The Walt Disney Company’s online presence, is formed on September 1, 1995
Disney Interactive, a division first intended to develop, market, and distribute cartridge games and CD-ROM software, is formed on December 5, 1994.
Beauty and the Beast, the first Disney Broadway show, opened in New York on April 18, 1994.
Disney Online launched Disney.com. on February 22, 1996
Radio Disney, a live 24-hour music-intensive radio network, debuted on November 18, 1996
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Acting responsibly is an integral part of our brand. It strengthens the connection we have with consumers, makes our company a more desirable place to work, and helps us attract the very best and brightest to join our global cast. It builds goodwill in the communities in which we operate. All of these things contribute to The Walt Disney Company’s continued growth and success.
Our commitment to conduct our business and create our products in an ethical manner focuses on six areas:
1. Ethical Conduct: Conduct business with honesty, integrity, and in compliance with the law everywhere we operate
2. Responsible Content: Create and market responsible, high-quality products and content
3. Environmental Stewardship: Use resources wisely and protect the planet as we operate and grow our business
4. Civic Engagement: Create lasting, positive change in the communities in which we live, work, and play
5. Respectful Workplaces: Foster safe, respectful, and inclusive workplaces wherever we do business
6. Responsible Supply Chain: Support the ethical production of Disney-branded merchandise through programs focused on safety, labor, and the environment
7. At Disney, we believe that acting responsibly is an integral part of our brand. Good corporate citizenship strengthens our bond with consumers and stakeholders around the world, reinforces the attractiveness of our entertainment offerings and products, fundamentally adds to shareholder value, and sustains our reputation as an employer of choice
8. Along with our annual performance summary, the stories and information on this website will provide more frequent, and we hope, more relevant and transparent information about our citizenship efforts.
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